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September 02, 2004
Clothing labels
Yay last day of class. In some sense I feel so owned. When I see a little tag on the outside of clothing, I am comforted. When an item has no label or marking at all, I want to reject it. It's free floating, and I can't place it. It's not named, marked, or branded... a logo is the anchor for a thin thread connecting every piece back to its home, orientating it within an n-dimensional space.
Where do I locate you along the cachet axis? The corporate/grassroots axis? The cool/uncool axis? The subculture axes?
And in another sense I feel really right. Of course I would put my name on my creations. I would want to create a narrative around them. We're just so used to narratives that exploit us and our desires, or elevate things which don't serve us, or elevate inauthentically... co-opt things that do serve us (or things we think serve us) solely to sell.
I can conceive of a narrative in which lack of tags IS the message, or part of it. But I don't/won't feel wrong if my reception of that message is one of disinterest. I just want to get out of the judging, comparing, looking down on thing.
How would a company be received if their first goal was something other than making $? "Our purpose is to ______" rather than "Our purpose is to generate profit for our shareholders."
Posted by Josh A. at September 2, 2004 01:24 PM
Comments
I want to start a company that is socially , environmentally, and economically concious. I want to say " Our purpose is to fill a societal need, not destroy anything , and make a decent living for all those employed here "
WHat do you think my chances are of success ? I promise I wont have any labels !
Miss you, and hope you are over that horrific trip and all is well. Have a great day .
Posted by: na at September 15, 2004 08:01 AM
But I want you to have a label! :-)
Posted by: Josh at September 15, 2004 08:26 AM